Privacy policy

Last Updated: 11 August 2026

YOUR ERA respects your privacy and is committed to protecting the personal information you provide when using our website.

This Privacy Policy explains how YOUR ERA may collect, use, store and protect your personal information.

1. Information We Collect

Depending on how you interact with our website, we may collect information such as:

Name;
Billing and shipping address;
Email address;
Mobile/telephone number;
Order and transaction information;
Payment-related information required to process transactions;
Device and browser information;
IP address;
Website usage information;
Information you provide when contacting customer support; and
Other information necessary to provide our services.

We do not intend to collect more personal information than reasonably necessary for the purposes described in this Policy.

2. How We Use Your Information

We may use your information to:

Process and deliver orders;
Process payments;
Provide customer support;
Manage returns, refunds and exchanges;
Send order confirmations and delivery updates;
Improve our products, website and services;
Prevent fraud, misuse and security incidents;
Comply with applicable legal and regulatory requirements; and
Send promotional communications where permitted and where applicable consent/opt-out requirements are satisfied.

3. Payment Information

Payments may be processed through third-party payment providers.

YOUR ERA does not intend to store complete card, banking or other sensitive payment credentials on its own systems where such information is processed directly by the relevant payment provider.

Customers should review the applicable payment provider's privacy and security terms when making a payment.

4. Cookies

Our website may use cookies and similar technologies to:

Keep the website functioning;
Remember preferences;
Understand website traffic;
Improve user experience; and
Support advertising or marketing activities where applicable.

You may be able to control cookies through your browser settings. Disabling certain cookies may affect website functionality.

5. Sharing of Information

We may share necessary information with trusted service providers such as:

Payment processors;
Courier and logistics partners;
Website/technology providers;
Customer-support providers;
Marketing/analytics providers, where applicable; and
Government, regulatory or law-enforcement authorities where legally required.

We do not sell your personal information merely for the purpose of selling personal information to third parties.

6. Data Security

We take reasonable technical and organisational measures to protect personal information against unauthorised access, misuse, loss, alteration or disclosure.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

7. Your Rights

Subject to applicable law, you may have rights relating to your personal data, including rights to:

Obtain information about processing of your personal data;
Request correction of inaccurate information;
Request deletion where legally applicable;
Withdraw consent where processing is based on consent;
Raise a grievance regarding processing of your personal data; and
Exercise other rights available under applicable Indian data-protection law.

The Digital Personal Data Protection Act, 2023 provides for consent, withdrawal of consent and other rights concerning digital personal data, subject to its provisions and applicable commencement/enforcement requirements.

The Government has also notified the Digital Personal Data Protection Rules, 2025 and an enforcement timeline.

8. Children's Privacy

Our website is not intended to knowingly collect personal data from children in violation of applicable law.

9. Third-Party Websites

Our website may contain links or integrations to third-party websites or services. YOUR ERA is not responsible for the privacy practices of third parties.